What we build.

Websites
Business websites and ecommerce experiences that make your offer clear and help customers take the next step.
Explore websites
Web apps
Custom platforms, client portals and internal tools built around how your business works.
Explore web apps

Mobile apps
iOS and Android apps for customers and teams who need your product on the move.
Explore mobile appsMove data.
Trigger a follow-up.
Summarise a document.
AI & automation
Connect your systems, reduce repetitive work and introduce AI where it genuinely helps.
Explore AI & automationStart with the work you need to improve.
Replace an Excel, Google Sheets or Airtable workflow with shared records, permissions and a custom web app built around your team.
Client portals and booking systems with accounts, shared records, enrolments and payments. See the Caribeae swim school platform.
Connect Cliniko, Xero, Stripe and your CRM through a scoped API integration. See our Cliniko to Flow Channels sync and plan your workflow.
Everything a build needs
We scope the data, access, hosting and monitoring alongside the features. You see working software as it develops, and we agree on launch and support before handover.
- Databases and data storage
- Hosting and deployment
- Secure logins and access control
- Monitoring and alerts
- AI-assisted steps where they help
- Built to scale without a rewrite
Common questions
- Can you build my website?
- Yes. We build sites the same way we build everything else, as software rather than a page builder with plugins stacked on top. That means it loads fast, your team can edit it, and it can talk to the booking system or CRM behind it instead of just emailing you a form submission.
- How much does custom software cost?
- Our pricing page gives starting prices for common kinds of project. For a real number, we send a free quote and agree a fixed price for the scope before work starts.
- What if I am not sure exactly what I need?
- That is the usual starting point. Most people come to us with a problem rather than a specification. The first conversation is about how you work now and where it breaks, and we will tell you if the answer is something simpler and cheaper than a custom build.
- Who actually does the work?
- The two of us. Joe and Hayden scope the project, write the code and answer your emails. There are no account managers in between and no junior developers learning on your project.
- Can it work with the software we already use?
- Usually, yes. Most builds connect to something you already run, whether that is Xero, a CRM, a calendar, or an older system that only speaks its own format. Connecting existing tools is one of the most common things we get asked for.
- What happens after it launches?
- That is up to you. Our basic monthly support plan covers security updates, minor fixes and general technical help. The larger plans add ongoing feature work, which is closer to having a part-time development team. If you would rather just get in touch when something comes up, that works too.
- Where are your clients based?
- Across Australia. We are an Australian company and work with businesses anywhere in the country. Almost all of the work happens over calls, email and shared access to the system as it gets built, so distance has not been a problem.
- What do you build with?
- Typically Next.js for web and React Native for mobile. We choose backend technologies to fit the project, including Supabase and AWS infrastructure, with EC2 instances for server hosting where required.
Let's talk about what you're building.
Reach out and we will get back to you as soon as we can. We read every message and reply ourselves.
Get in touch- Where we work
Australia, remotely
Online meetings and support