Case Study - Podiatry Clinic Website
A fresh online presence for a long-running Rockhampton podiatry clinic stepping into a new brand after 20 years.
- Client
- Rockhampton Podiatry
- Year
- Service
- Websites
Overview
Rockhampton Podiatry has looked after feet in Rockhampton and Central Queensland since August 2004, most of that time as Matt Cavanagh Podiatrist. When the clinic moved to its new name, it needed a website to match. The new site had to carry over two decades of local trust, introduce the new brand, and show what sets the clinic apart, including being the only clinic in Central Queensland offering DOC SOL 3D-printed custom orthotics.
What needed to work
Most people who visit a podiatry website have two questions: can these people help with my problem, and how do I book? The site needed to answer both quickly for a wide range of patients, from miners and tradespeople on their feet all day to athletes and families.
Patients who already knew the clinic as Matt Cavanagh Podiatrist needed to recognise it straight away, so the former name appears in the welcome text and the footer. Nobody should wonder whether they have found the right place.
There were practical details too. Existing patients need to reorder orthotics, people interested in working at the clinic need somewhere to start, and the shop entrance is on Denham Street rather than the main street address. Each of those needed a clear home on the site instead of turning into a phone call.
What we built
We designed and built a multi-page business website with Home, About, Services and Contact pages. Online appointment requests and the clinic's phone number sit in the header, so booking is always one tap away on a phone.
The homepage leads with the clinic's focus on biomechanics and lower-limb function, then summarises the main services: biomechanical and orthotic care, lower-limb pain and movement, ingrown toenail procedures, and diabetic and general foot care. The Services page goes into each one, including a dedicated section on DOC SOL orthotics with buttons to book in or reorder.
The site introduces Matt Cavanagh and his history in Rockhampton, which matters to patients choosing a local practitioner. An Orthotic Re-Order page serves returning patients, and a Join Our Team page handles recruitment. Contact details, opening hours and the Denham Street entrance note sit together, so people arrive at the right door.
It doesn't try to be flashy. It makes it simple for someone with a sore foot to find the right people and get in touch.