Case Study - Bookkeeping Services Website
A straightforward website for a Xero-based bookkeeping firm — prices up front, no runaround.
- Client
- Streamline Bookkeeping Services
- Year
- Service
- Websites
Overview
Streamline Bookkeeping Services is a Xero-based bookkeeping firm that works on tailored, fixed monthly fee packages. Their pitch is simple: transparent pricing, no surprises. The website needed to work the same way. Show people what the firm does, what it costs and how to get started, without making them dig for it.
What needed to work
Bookkeeping clients are usually busy business owners comparing a few options. They want to know whether a firm covers what they need, whether it knows their software, and roughly what it will cost. Plenty of service firms put that last part behind a quote form. Streamline wanted the opposite.
The firm's Xero credentials also needed to be clear. Streamline holds Xero Gold Partner status and its bookkeepers are Xero accredited, which matters to anyone already running their books in Xero or planning to move to it.
And because bookkeeping is a trust relationship, prospective clients needed to see the people they would be working with before they got in touch.
What we built
We built a single-page website that walks through the decision in order. It opens with the firm's offer and contact details, then sets out the core services: bookkeeping and reconciliation, financial reporting, payroll through Xero Payroll, BAS and GST lodgment, expense management with tools like Hubdoc, and Xero onboarding and training. Each service has two short points explaining what is included.
A "Why choose us" section covers the fixed monthly packages, Xero expertise, cloud access and dedicated support. Client reviews sit alongside profiles of the bookkeepers, with their qualifications and experience, so visitors see real people rather than a faceless firm.
A five-step process, from consultation and setup through to regular reviews and liaising with your accountant, shows what working with Streamline looks like. Then the pricing section lays out the packages in plain terms, with a note that each tier is a guide and every business gets a service model that suits it.
The navigation jumps straight to features, team, process and pricing, with a Get in Touch button alongside. The path from landing to enquiry stays short, and prospective clients can make most of their decision before they pick up the phone.